When expanding a business in Japan, especially in B2B scenarios, the partners are often Japanese companies. Therefore, smooth communication in Japanese is a critical factor for success in these business dealings. Japanese companies tend to feel reassured when business can be conducted in Japanese, and breaking through language barriers is essential for building trust.  

To Internal Communication

As your business grows, the likelihood of hiring local Japanese staff increases. To ensure smooth internal communication, it is crucial for the entrepreneur themselves to master business-level Japanese. When the leader can understand and communicate in Japanese with their employees, it contributes to team cohesion and boosts motivation.  

To Services and Customers

Furthermore, for many foreign companies entering the Japanese market, the target customers are primarily Japanese. As such, deeply understanding the needs and culture of Japanese consumers and reflecting them in your products and services is key to success. Being able to communicate directly with customers in Japanese and receiving feedback enables more effective marketing and product improvements.  

Coclusion

Thus, to succeed in Japan, it’s not enough to simply offer a product or service. Mastering business Japanese and adapting to Japanese corporate culture and consumer behavior is crucial. By improving your ability to communicate in Japanese, you can build stronger relationships and ensure more reliable business growth.